Strategy inside a proposal — This document was built to prove to investors that an honest assessment of readiness and capability had been done to bring a product successfully to market. The strategy elements were repurposed in business and project plans.
Commercialization Strategy
Products unknown to the market
Achieving adoption with new products, especially those that require minor customization, can start out as kits. The developer approach was the most appropriate direction for launch. This plan is a high-level strategyÂto help potential funders understand market and product readiness. It was also intended to sway technical reviewers by showing them we had a plan to remove friction for developers partners.